{"id":942,"date":"2018-07-09T09:00:26","date_gmt":"2018-07-09T07:00:26","guid":{"rendered":"https:\/\/scope-veilleaugmentee.fr\/?p=942"},"modified":"2026-04-08T13:31:40","modified_gmt":"2026-04-08T11:31:40","slug":"3-conseils-pour-une-veille-media-organisee","status":"publish","type":"post","link":"https:\/\/scope-veilleaugmentee.fr\/3-conseils-pour-une-veille-media-organisee\/","title":{"rendered":"3 conseils pratiques pour organiser efficacement votre veille m\u00e9dia"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\r\n<p>Surveiller la couverture m\u00e9dia d&#8217;un \u00e9v\u00e9nement ou d&#8217;un sujet, regarder ce que les m\u00e9dias disent de vous, votre entreprise, vos activit\u00e9s&#8230; voici les b\u00e9n\u00e9fices que vous pouvez retirer d&#8217;une<strong> veille m\u00e9dia<\/strong> bien men\u00e9e, ainsi que des conseils pour la d\u00e9velopper au mieux :<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Une <strong>veille m\u00e9dia<\/strong> bien organis\u00e9e vous sert \u00e0 surveiller votre image<\/h2>\r\n\r\n<p>Gr\u00e2ce \u00e0 la <strong>veille m\u00e9dia<\/strong>, vous pouvez :\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>v\u00e9rifier l&#8217;impact d&#8217;une campagne de presse,<\/li>\r\n<li>mesurer le volume de mentions de votre marque,<\/li>\r\n<li>ou encore v\u00e9rifier si l&#8217;image que vous renvoyez est per\u00e7ue positivement.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Avant de vous lancer, posez vous ces questions<\/h2>\r\n\r\n<p>Voici deux questions importantes \u00e0 vous poser, en amont du lancement de la veille :<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>quels sont vos canaux cibles pour votre <strong>veille m\u00e9dia<\/strong> ?<\/li>\r\n<\/ul>\r\n\r\n<p>Via quels canaux communiquez-vous le plus souvent ?\u00a0t\u00e9l\u00e9vision, radio, presse \u00e9crite, influenceurs,&#8230; Et aussi, lesquels parlent de votre entreprise le plus souvent ?<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>quels outils permettent de surveiller ces<strong> canaux de veille <\/strong>?<\/li>\r\n<\/ul>\r\n\r\n<p>Vous vous orientez plut\u00f4t vers une solution globale ou une multitude d&#8217;outils sp\u00e9cialis\u00e9s ?<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Choisissez votre m\u00e9thode &amp; vos outils<\/h2>\r\n\r\n<p>Le choix de votre m\u00e9thode et de vos outils d\u00e9pend de votre souhait en ce qui concerne le niveau de pr\u00e9cision recherch\u00e9 et du volume de notifications \u00e0 surveiller, mais aussi et surtout du livrable attendu !<\/p>\r\n\r\n<p>Voici une liste non exhaustive d&#8217;outils \u00e0 tester : <em>BrandWatch<\/em>, <em>Talkwalker<\/em>, <em>Pressedd<\/em>, <em>Mention<\/em>, <em>Feedly<\/em>&#8230;<\/p>\r\n\r\n<p>Chaque outil a une sp\u00e9cialisation particuli\u00e8re. Par exemple, <em>Pressedd <\/em>est ax\u00e9 sur la presse, tandis que <em>Talkwalker <\/em>aura une valeur ajout\u00e9e sur les m\u00e9dias sociaux.<\/p>\r\n\r\n<p>Dans le cas d&#8217;une <strong>veille m\u00e9dia hyper-cibl\u00e9e<\/strong>, mieux vaut faire appel \u00e0 un prestataire en veille, qui vous accompagnera dans votre strat\u00e9gie de veille, le choix de vos mots-cl\u00e9s, le suivi de votre activit\u00e9 de veille. Dans ce cas, faites appel \u00e0 <a href=\"https:\/\/scope-veilleaugmentee.fr\">Scope Veille Augment\u00e9e<\/a> !<\/p>\r\n\r\n\r\n\r\n<p><b><em>Nous esp\u00e9rons que ces conseils vous seront utiles !<br \/>Nous restons bien s\u00fbr \u00e0 votre disposition pour vous accompagner dans vos projets de veille<\/em><\/b><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center\"><a href=\"https:\/\/scope-veilleaugmentee.fr\/#section-102\"><b>Demandez conseil \u00e0 Scope pour votre veille m\u00e9dia<\/b><\/a><\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Surveiller la couverture m\u00e9dia d&#8217;un \u00e9v\u00e9nement ou d&#8217;un sujet, regarder ce que les m\u00e9dias disent de vous, votre entreprise, vos activit\u00e9s&#8230; voici les b\u00e9n\u00e9fices que vous pouvez retirer d&#8217;une veille m\u00e9dia bien men\u00e9e, ainsi que des conseils pour la d\u00e9velopper au mieux : Une&#8230;<\/p>\n","protected":false},"author":2,"featured_media":944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,24,36],"tags":[],"class_list":["post-942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-veille","category-veille-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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J'ai valid\u00e9 un dipl\u00f4me d\u2019Ing\u00e9nierie en Documentation d'entreprise &amp; Veille strat\u00e9gique, puis engrang\u00e9 plus de 15 ans d\u2019exp\u00e9rience dans le domaine de la veille. J'ai par exemple travaill\u00e9 chez Pressindex. Parall\u00e8lement, j'enseigne la veille aupr\u00e8s des \u00e9tudiants de Master Veille Internationale de l'Universit\u00e9 de Bourgogne."}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2018\/06\/BlogScope-2500x600-13.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9BuBR-fc","jetpack_likes_enabled":false,"jetpack-related-posts":[{"id":787,"url":"https:\/\/scope-veilleaugmentee.fr\/3-conseils-pour-une-veille-pertinente-sur-les-reseaux-sociaux\/","url_meta":{"origin":942,"position":0},"title":"Veille R\u00e9seaux Sociaux : 3 conseils pour une veille pertinente","author":"Scope Veille Augment\u00e9e","date":"14 mai 2018","format":false,"excerpt":"[vc_row][vc_column][vc_column_text] Les m\u00e9dias sociaux, comme Facebook, Twitter, Pinterest... se positionnent depuis quelques ann\u00e9es comme des concurrents frontaux de moteurs de recherche comme Google. A ce titre, les institutions et les marques se servent des m\u00e9dias sociaux comme des moyens de diffusion de l'information : communication corporate, marketing par le contenu...\u2026","rel":"","context":"Dans &quot;Blog&quot;","block_context":{"text":"Blog","link":"https:\/\/scope-veilleaugmentee.fr\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2018\/05\/socialmedia-realtime.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2018\/05\/socialmedia-realtime.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2018\/05\/socialmedia-realtime.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2018\/05\/socialmedia-realtime.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2018\/05\/socialmedia-realtime.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2018\/05\/socialmedia-realtime.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":7852,"url":"https:\/\/scope-veilleaugmentee.fr\/type-de-veille\/","url_meta":{"origin":942,"position":1},"title":"Les types de veille : focus","author":"Scope Veille Augment\u00e9e","date":"4 f\u00e9vrier 2020","format":false,"excerpt":"[vc_row][vc_column][vc_column_text] Vous aimeriez structurer votre d\u00e9marche de surveillance, mais ne savez pas vers quel type de veille vous tourner ? Ou bien tout simplement, vous pratiquez d\u00e9j\u00e0 la veille mais aimeriez l'organiser par typologie ? D\u00e9couvrons ensemble la liste des champs d'application possibles : La veille est une d\u00e9marche continue,\u2026","rel":"","context":"Dans &quot;Blog&quot;","block_context":{"text":"Blog","link":"https:\/\/scope-veilleaugmentee.fr\/category\/blog\/"},"img":{"alt_text":"type de veille, focus complet","src":"https:\/\/i0.wp.com\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2020\/01\/BlogScope-2500x600-1.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2020\/01\/BlogScope-2500x600-1.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2020\/01\/BlogScope-2500x600-1.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2020\/01\/BlogScope-2500x600-1.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2020\/01\/BlogScope-2500x600-1.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2020\/01\/BlogScope-2500x600-1.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":711,"url":"https:\/\/scope-veilleaugmentee.fr\/3-conseils-pour-une-veille-image-efficace\/","url_meta":{"origin":942,"position":2},"title":"3 conseils pour une veille image efficace","author":"Marina Bellot","date":"23 avril 2018","format":false,"excerpt":"[vc_row][vc_column][vc_column_text] La veille image vise \u00e0 mettre sous surveillance le nom de votre entreprise, de vos marques, afin de d\u00e9tecter des citations de ces mots-clefs ou expressions sur Internet. 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