{"id":1654,"date":"2019-05-16T09:00:00","date_gmt":"2019-05-16T07:00:00","guid":{"rendered":"https:\/\/scope-veilleaugmentee.fr\/?p=1654"},"modified":"2026-04-07T11:41:21","modified_gmt":"2026-04-07T09:41:21","slug":"marche-de-assurance-scope-veille-augmentee","status":"publish","type":"post","link":"https:\/\/scope-veilleaugmentee.fr\/marche-de-assurance-scope-veille-augmentee\/","title":{"rendered":"March\u00e9 de l\u2019Assurance : enjeux, opportunit\u00e9s, d\u00e9fis. D\u00e9couvrez Scope Veille Augment\u00e9e"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

La veille assurance<\/strong> vous permet d’analyser les risques, d\u00e9tecter les opportunit\u00e9s, d\u00e9velopper des strat\u00e9gies\u2026 dans tous vos processus de prise de d\u00e9cision, il y a une \u00e9tape que vous ne devez pas n\u00e9gliger : vous documenter.<\/p>\n\nLa veille strat\u00e9gique vous permet d\u2019identifier des probl\u00e8mes \u00e9mergents, de savoir quels d\u00e9fis seront \u00e0 relever, de rep\u00e9rer des opportunit\u00e9s int\u00e9ressantes pour votre entreprise ou m\u00eame de visualiser l\u2019avenir en vous essayant \u00e0 la prospective.
\n\n

Quel est l\u2019apport de la veille augment\u00e9e dans l\u2019identification des enjeux, opportunit\u00e9s et d\u00e9fis pour le march\u00e9 de l\u2019Assurance ?<\/strong><\/h2>\n\n

Experte en veille Scope<\/strong>, j\u2019accompagne chaque jour mes clients dans leurs prises de d\u00e9cisions. Echangeons ensemble lors d’un entretien t\u00e9l\u00e9phonique pour d\u00e9couvrir la solution Scope Veille Augment\u00e9e<\/a>.<\/p>\n\n

Vous travaillez dans le domaine de l\u2019Assurance ? Je vous propose dans ce billet de faire le point sur les d\u00e9fis et opportunit\u00e9s de ce secteur :<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Quels sont les bouleversements du march\u00e9 de l\u2019assurance<\/em> ?<\/h2>\n\n\n

Les nouveaux entrants :<\/h3>\n\n

Que ce soit dans l\u2019assurtech, la bancassurance, ou encore la diversification des GAFA, Scope est en mesure de d\u00e9tecter et surveiller les nouveaux entrants d\u2019un march\u00e9<\/strong>. Voici des exemples de r\u00e9sultats de veille que j\u2019ai d\u00e9nich\u00e9s pour nos clients dans l\u2019Assurance, concernant des Assurtech qui se lancent sur le march\u00e9 fran\u00e7ais et sur le march\u00e9 europ\u00e9en :<\/p>\n\n\n

\"\"<\/figure>\n\n\n

La digitalisation du secteur :<\/h3>\n\nLa transformation num\u00e9rique impacte \u00e9galement le secteur de l\u2019assurance. S\u2019informer sur les initiatives d\u00e9velopp\u00e9es dans ce domaine permet de les int\u00e9grer \u00e0 sa propre organisation interne. Voici un exemple de r\u00e9sultats de recherche Scope sur cette th\u00e9matique :
\n\n
\"\"<\/figure>\n\n\n

Les concurrents “acteurs traditionnels” :<\/h3>\n\nLes acteurs traditionnels poursuivent \u00e9galement leur \u00e9volution. Une veille concurrentielle avec une m\u00e9thodologie plus classique sera utile. Je prends toujours le temps de mettre sous surveillance ces acteurs \u00e9tablis dans le secteur afin de rep\u00e9rer leur actualit\u00e9, leurs projets, pour permettre \u00e0 mes clients de deviner leurs intentions :
\n\n
\"\"<\/figure>\n\n

Par ailleurs, plusieurs clients nous demandent de surveiller l\u2019aspect juridique de leur m\u00e9tier, les nouvelles normes en vigueur, la r\u00e9forme de la formation, etc.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Quelles sont les nouvelles opportunit\u00e9s \u00e0 saisir ?<\/h2>\n\n\n

Les nouveaux risques :<\/h3>\n\n

Les nouveaux risques encourus par les assur\u00e9s font partie des \u00e9l\u00e9ments \u00e0 mettre sous surveillance. Ici un exemple de veille sur les cyber-risques et l\u2019intelligence artificielle :<\/p>\n\n\n

\"\"<\/figure>\n\n\n

Les nouvelles habitudes & les nouveaux modes de consommation :<\/h3>\n\n

Les nouveaux modes de vie font partie des opportunit\u00e9s \u00e0 saisir pour les assureurs. Pour mes clients, je surveille par exemple les nouvelles mobilit\u00e9s (trottinette \u00e9lectrique, etc.).<\/p>\n\n

Par ailleurs, s\u2019adapter aux attentes de ses cibles fait \u00e9galement partie des pr\u00e9occupations des utilisateurs de Scope, comme par exemple l\u2019assurance param\u00e9trique ou l\u2019assurance \u00e0 la demande. Voici un exemple de r\u00e9sultat de veille sur l\u2019assurance \u00e0 la demande :<\/p>\n\n\n

\"\"<\/figure>\n\n\n

De nouvelles cibles :<\/h3>\n\n

Diversifier ses cibles clients est une strat\u00e9gie r\u00e9guli\u00e8rement employ\u00e9e pour d\u00e9velopper son activit\u00e9. Dans cette optique, j\u2019accompagne mes clients assureurs pour mieux comprendre les attentes de leurs nouvelles cibles, comme par exemple les travailleurs non salari\u00e9s, les millenials, etc.<\/p>\n\n\n

\n

Confier votre veille \u00e0 un expert Scope vous permet de vous recentrer sur vos priorit\u00e9s de d\u00e9cisionnaire : vous passez moins de temps sur la veille et la recherche d\u2019information, tout en b\u00e9n\u00e9ficiant toujours des r\u00e9sultats de ces actions. Par ex :
<\/strong><\/p>\n<\/blockquote>\n\n

– divisez par 4 le temps pass\u00e9 sur la cr\u00e9ation d\u2019un support d\u2019information th\u00e9matique pour vos \u00e9quipes
– restez \u00e0 la pointe des sujets et tendances actuels pour vos d\u00e9cisions ou vos publications
– pr\u00e9parez vos \u00e9v\u00e9nements plus sereinement gr\u00e2ce \u00e0 des informations actualis\u00e9es
\u2026<\/p>\n\n\n

Scope<\/a> n\u2019est en effet pas un \u00e9ni\u00e8me logiciel de veille ou de gestion de l\u2019information. Ce n\u2019est pas non plus un outil en ligne accessible via un compte Facebook.
L\u2019\u00e9quipe Scope vous propose un format unique, alliant l\u2019expertise humaine \u00e0 une technologie propri\u00e9taire. <\/strong><\/h4>\n\n\n

Lors de notre premi\u00e8re discussion, vous b\u00e9n\u00e9ficiez d\u2019un v\u00e9ritable temps d\u2019\u00e9change, d\u2019audit et de pr\u00e9conisations pour votre veille. <\/strong><\/h4>\n\n\n

Nos experts de la veille vous apportent leur point de vue pour vous aider \u00e0 aller plus loin, \u00e0 professionnaliser, cibler et syst\u00e9matiser votre d\u00e9marche.<\/strong><\/h4>\n\n\n

==> Parlez-moi de vos challenges :<\/h3>\n\n

[contact-form-7 id=”204″ title=”Contactez-nous”]<\/p>\n\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] La veille assurance vous permet d’analyser les risques, d\u00e9tecter les opportunit\u00e9s, d\u00e9velopper des strat\u00e9gies\u2026 dans tous vos processus de prise de d\u00e9cision, il y a une \u00e9tape que vous ne devez pas n\u00e9gliger : vous documenter. La veille strat\u00e9gique vous permet d\u2019identifier des probl\u00e8mes…<\/p>\n","protected":false},"author":10,"featured_media":1666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,24,29],"tags":[],"class_list":["post-1654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-veille","category-veille-assurance"],"yoast_head":"\nMarch\u00e9 de l\u2019assurance : la solution de Veille "Scope Veille Augment\u00e9e"<\/title>\n<meta name=\"description\" content=\"Veille Assurance : analysez les risques, d\u00e9tecterzles opportunit\u00e9s, d\u00e9veloppez des strat\u00e9gies\u2026 avec la solution Scope Veille Augment\u00e9e\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scope-veilleaugmentee.fr\/marche-de-assurance-scope-veille-augmentee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"March\u00e9 de l\u2019assurance : la solution de Veille "Scope Veille Augment\u00e9e"\" \/>\n<meta property=\"og:description\" content=\"Veille Assurance : analysez les risques, d\u00e9tecterzles opportunit\u00e9s, d\u00e9veloppez des strat\u00e9gies\u2026 avec la solution Scope Veille Augment\u00e9e\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scope-veilleaugmentee.fr\/marche-de-assurance-scope-veille-augmentee\/\" \/>\n<meta property=\"og:site_name\" content=\"Scope Veille Augment\u00e9e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scope.veilleaugmentee\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-16T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T09:41:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2019\/05\/scope-assurance-veille.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alexandra LECANU\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Scope_veille\" \/>\n<meta name=\"twitter:site\" content=\"@Scope_veille\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandra LECANU\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/scope-veilleaugmentee.fr\\\/marche-de-assurance-scope-veille-augmentee\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/scope-veilleaugmentee.fr\\\/marche-de-assurance-scope-veille-augmentee\\\/\"},\"author\":{\"name\":\"Alexandra LECANU\",\"@id\":\"https:\\\/\\\/scope-veilleaugmentee.fr\\\/#\\\/schema\\\/person\\\/3176ae1b700b6118cc34535840eee415\"},\"headline\":\"March\u00e9 de l\u2019Assurance : enjeux, opportunit\u00e9s, d\u00e9fis. 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