{"id":1452,"date":"2019-02-15T09:00:06","date_gmt":"2019-02-15T08:00:06","guid":{"rendered":"https:\/\/scope-veilleaugmentee.fr\/?p=1452"},"modified":"2026-04-09T14:22:50","modified_gmt":"2026-04-09T12:22:50","slug":"veille-strategique-le-defi-du-temps","status":"publish","type":"post","link":"https:\/\/scope-veilleaugmentee.fr\/veille-strategique-le-defi-du-temps\/","title":{"rendered":"Veille strat\u00e9gique : le d\u00e9fi du temps de veille"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<p>\u201cLe temps de veille ? Il faudrait des journ\u00e9es de 52h et des semaines de 82 jours pour pouvoir r\u00e9ellement tout assimiler \u2026\u201d<br \/><strong><em>Delphine Chevillot, Responsable Marketing &amp; Communication chez ATB AUTO<\/em><\/strong><\/p>\n\n<p>&#8220;Nous constations aussi que nous \u00e9tions plusieurs \u00e0 \u00eatre abonn\u00e9s aux m\u00eames newsletters professionnelles. Chaque jour, plusieurs personnes consultaient, triaient les m\u00eames articles, et souvent ne les diffusaient pas : une perte de temps !\u00bb. L\u2019entreprise est pass\u00e9e de 28h pour r\u00e9aliser sa newsletter mensuelle \u00e0 d\u00e9sormais moins de 2h pour une newsletter hebdomadaire, gr\u00e2ce \u00e0 la prestation de veille Scope\u00ae&#8221;<br \/><strong><em>Carole Vandra, charg\u00e9e de missions marketing, L\u2019Auxiliaire<\/em><\/strong><\/p>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1460\" data-permalink=\"https:\/\/scope-veilleaugmentee.fr\/veille-strategique-le-defi-du-temps\/clock-1274699_960_720\/\" data-orig-file=\"https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2019\/01\/clock-1274699_960_720.jpg\" data-orig-size=\"960,540\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"clock-1274699_960_720\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2019\/01\/clock-1274699_960_720-300x169.jpg\" data-large-file=\"https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2019\/01\/clock-1274699_960_720.jpg\" class=\"alignnone wp-image-1460\" src=\"https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2019\/01\/clock-1274699_960_720.jpg\" alt=\"Montre vintage sur une table\" width=\"960\" height=\"540\" srcset=\"https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2019\/01\/clock-1274699_960_720.jpg 960w, https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2019\/01\/clock-1274699_960_720-300x169.jpg 300w, https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2019\/01\/clock-1274699_960_720-768x432.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"processus-continu-et-iteratif-la-veille-demande-un-engagement-quotidien-le-temps-de-veille-est-souvent-percu-comme-chronophage\">Processus continu et it\u00e9ratif, la veille demande un engagement quotidien&#8230; le temps de veille est souvent per\u00e7u comme chronophage<\/h2>\n\n<p>Analyse du besoin, recherche, collecte, traitement, diffusion, \u00e9valuation&#8230; puis analyse du besoin, recherche&#8230;<\/p>\n\n<p><a href=\"https:\/\/scope-veilleaugmentee.fr\/index.php\/2018\/09\/10\/comment-organiser-et-professionnaliser-ma-veille-10-conseils-des-experts-scope\/\">Organiser et professionnaliser sa veille<\/a> est d\u00e9j\u00e0 un v\u00e9ritable d\u00e9fi. Garder un temps suffisant chaque jour ou chaque semaine pour d\u00e9pouiller les r\u00e9sultats est souvent impossible quand on n&#8217;est pas un professionnel de la veille.<\/p>\n\n<p>Certains choisissent de r\u00e9aliser leur veille en interne. C&#8217;est par exemple le cas de Delphine Chevillot, responsable marketing et communication dans l&#8217;automobile.<\/p>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1461\" data-permalink=\"https:\/\/scope-veilleaugmentee.fr\/veille-strategique-le-defi-du-temps\/adult-2398561_960_720\/\" data-orig-file=\"https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2019\/01\/adult-2398561_960_720.jpg\" data-orig-size=\"960,640\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON D3X&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;200&quot;,&quot;shutter_speed&quot;:&quot;0.008&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"adult-2398561_960_720\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2019\/01\/adult-2398561_960_720-300x200.jpg\" data-large-file=\"https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2019\/01\/adult-2398561_960_720.jpg\" class=\"alignnone wp-image-1461\" src=\"https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2019\/01\/adult-2398561_960_720.jpg\" alt=\"Homme s'\u00e9tirant devant son poste\" width=\"960\" height=\"640\" srcset=\"https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2019\/01\/adult-2398561_960_720.jpg 960w, https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2019\/01\/adult-2398561_960_720-300x200.jpg 300w, https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2019\/01\/adult-2398561_960_720-768x512.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n<p>D&#8217;autres pr\u00e9f\u00e8rent externaliser leur veille, comme Carole Vandra, charg\u00e9e de mission marketing.<br \/>Elle t\u00e9moigne :<\/p>\n\n<p>\u201c<strong>La veille est une mission \u00e0 plein temps : construire ses requ\u00eates, choisir ses sources, consulter quotidiennement les multiples articles qui semblent r\u00e9pondre \u00e0 nos crit\u00e8res, les r\u00e9sumer, les stocker puis enfin les diffuser, le tout dans des d\u00e9lais assez courts pour fournir des informations fra\u00eeches.<br \/>Il \u00e9tait difficile de g\u00e9rer la totalit\u00e9 de ce travail en interne. Afin de participer au maintien de notre niveau d\u2019expertise, il semblait pertinent d\u2019externaliser une partie de la veille (march\u00e9, concurrentielle et image) pour pouvoir proposer de mani\u00e8re r\u00e9guli\u00e8re, et \u00e0 l\u2019ensemble des collaborateurs de l\u2019entreprise, une synth\u00e8se de l\u2019actualit\u00e9<\/strong> \u201d<\/p>\n\n<p>Pour en savoir plus sur les choix de ces entreprises, t\u00e9l\u00e9chargez gratuitement notre ebook d\u00e9di\u00e9 :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1293\" data-permalink=\"https:\/\/scope-veilleaugmentee.fr\/livre-blanc-la-veille-en-entreprise\/paperbackstack_4000x3577-1-2\/\" data-orig-file=\"https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2018\/12\/paperbackstack_4000x3577-1.png\" data-orig-size=\"3577,4000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"la veille en entreprise  t\u00e9l\u00e9chargez l&amp;#8217;ebook livre blanc d\u00e9di\u00e9 \u00e0 la veille dans les directions d&amp;#8217;entreprises\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Consultez la totalit\u00e9 des t\u00e9moignages d&amp;#8217;entreprises dans le Livre Blanc&lt;br \/&gt;\n&amp;#8220;La veille dans les directions d&amp;#8217;entreprises&amp;#8221;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2018\/12\/paperbackstack_4000x3577-1-268x300.png\" data-large-file=\"https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2018\/12\/paperbackstack_4000x3577-1-916x1024.png\" class=\"alignnone wp-image-1293\" src=\"https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2018\/12\/paperbackstack_4000x3577-1-916x1024.png\" alt=\"Livre blanc &quot;La veille dans les directions d'entreprises&quot;\" width=\"916\" height=\"1024\" srcset=\"https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2018\/12\/paperbackstack_4000x3577-1-916x1024.png 916w, https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2018\/12\/paperbackstack_4000x3577-1-268x300.png 268w, https:\/\/scope-veilleaugmentee.fr\/wp-content\/uploads\/2018\/12\/paperbackstack_4000x3577-1-768x859.png 768w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><\/p>\n<figcaption><a href=\"https:\/\/scope-veilleaugmentee.fr\/index.php\/2018\/12\/14\/livre-blanc-la-veille-dans-les-directions-dentreprises\/\"><strong>Consultez la totalit\u00e9 des t\u00e9moignages d&#8217;entreprises<br \/>dans le Livre Blanc<br \/>&#8220;La veille dans les directions d&#8217;entreprises&#8221;<\/strong><\/a><\/figcaption>\n<\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-right\"><em>Adeline LORY<\/em><\/p>\n\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] \u201cLe temps de veille ? Il faudrait des journ\u00e9es de 52h et des semaines de 82 jours pour pouvoir r\u00e9ellement tout assimiler \u2026\u201dDelphine Chevillot, Responsable Marketing &amp; Communication chez ATB AUTO &#8220;Nous constations aussi que nous \u00e9tions plusieurs \u00e0 \u00eatre abonn\u00e9s aux m\u00eames newsletters&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,24,30],"tags":[],"class_list":["post-1452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-veille","category-veille-strategique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veille strat\u00e9gique : le d\u00e9fi du temps de veille - Scope Veille Augment\u00e9e<\/title>\n<meta name=\"description\" content=\"Organiser et professionnaliser sa veille est d\u00e9j\u00e0 un v\u00e9ritable d\u00e9fi. Garder un temps suffisant chaque jour pour la veille est souvent impossible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scope-veilleaugmentee.fr\/veille-strategique-le-defi-du-temps\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veille strat\u00e9gique : le d\u00e9fi du temps de veille - Scope Veille Augment\u00e9e\" \/>\n<meta property=\"og:description\" content=\"Organiser et professionnaliser sa veille est d\u00e9j\u00e0 un v\u00e9ritable d\u00e9fi. 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